‘Buy Manx’ Message Is Promoted In London

Local businesses are flying the flag for the Isle of Man at an event in London.

Isle of Man Meats, Isle of Man Creamery, Laxey Flour, Berries, Foraging Vintners, Seven Kingdom Distillery, The Fynoderee Distillery, and Close Leece Farm are exhibitors for the Isle of Man stand at the International Food and Drink Event (IFE) 2019, which started on Sunday and ends tomorrow (Wednesday).

The exhibitors are using the event to showcase their products and meet with international buyers to help publicise their businesses to an anticipated 27,000 attendees from 111 countries.

Geoffrey Boot MHK, Minister for the Department of the Environment, Food and Agriculture, said: ‘This will be the first year that the Isle of Man has been represented at the International Food and Drink Event, and it’s fantastic to see such a broad range of high quality local businesses willing to help us fly the island’s flag on an international stage.

‘The government’s aim is to enable these businesses to utilise the audience available to them at this event.

‘These businesses are at a point where they can move to the next stage and by providing them with the platform to do this we hope to generate new business for them, ultimately increasing the overall value of the sector on the Isle of Man in line with the DEFA Food Matters strategy.’

MaryBeth Coll, director at Foraging Vintners, said: ‘Having this joined-up approach with government and the other exhibitors will allow us to showcase our products as well as the Isle of Man on another level, to a higher volume of key international buyers.’

The event brings together more food and drink buyers and suppliers than any other UK event.

They include top retailers, foodservice buyers, wholesalers, distributors, importers, exporters and manufacturers.

Source: IOM Today